SEO Myth- PR is Important- It’s Not Really
As a webmaster myself, it’s always nice to see some page rank (PR) on my sites. But really, PR is not all that important. In fact, it’s not very important at all. PR can be inflated, exaggerated, underestimated, overestimated, and otherwise useless a lot of the time.
What is important, is traffic! And Alexa rank. Alexa is a better gauge of your site’s all-around value and popularity. And isn’t popularity more important that a number on a scale?
Think about this- I’ll use Search-Mojo.com as an example. Evan Levy wrote a great piece about SEO myths and mistakes, which got me to notice a few things about his site, and (a few of) mine.
If you had a site that was ranked well on Alexa, say 155,612 (that would mean, according to Alexa you are the 155,612th most popular website in the world), but your PR was a big fat zero, would you worry? Of course not. As Levy said in his piece, “The goal is to make money”, not get PR.
Now consider the opposite. Let’s say you had a respectable PR6, but an Alexa rating of 5-million. What good is all that PR when traffic is what pays the bills?
I’ll take the high traffic site over the high PR site any day.
Google PR does have it’s purpose though. Links from high PR sites is still a valuable tool to help build your popularity. But remember, the focus is building popularity- visitors- page hits.
Anyway, PR goes up and down like the stock market. Why worry about it? With Google Caffeine, (thankfully) a lot of the old SEO rules have changed. Google and other search engines are getting smarter, more people oriented. And people is what we want.